Golding believes students can benefit from knowing about how big data can be used in a negative manner. The Annenberg Center on Communication Leadership and Policy hosted the whistleblower, Brittany Kaiser, who became popular after she was featured in “The Great Hack,” a 2019 Netflix documentary about the Cambridge Analytica scandal. “Growing up in Silicon Valley, I’ve seen a lot of the way[s] that data impacts me, but we always learn about it there as a positive,” Golding said. “It’s really interesting to see its negative impacts and makes me think a lot about how I use social media and what I decide to share. “ “Having any sort of required class on learning how to do this would be interesting. I’d also like to learn what data the school collects on me … but I really think that, especially in 2019, this is something that everyone needs to know about.” “We started to use his page in order to collect basic data about people [such as]: do you care about healthcare, do you care about national security, do you care about the environment, and then we would use that data in order to make sure that you got segmented communications,” Kaiser said. Emily Olmos, a recent alumnus, enjoyed Kaiser’s talk and said more people should be aware of the data that is collected on them. While working at Cambridge Analytica, Kaiser learned the firm was collecting targeted data on millions of Facebook users to illegally sell to President DonaldTrump’s campaign during the 2016 presidential election, and she knew she had to report what was going on. “I think it impacts everyone,” she said. “Something that she said that I hadn’t really thought of was how children in data [are used], because when I was 10 probably, I was on MySpace. I shouldn’t have been but I was. So like the fact that kids are able to, or have to give away their data is pretty crazy to me.” “One of the biggest issues in the world today is that we all live digital lives based off of the data that we produce every single day on various platforms and devices, and yet we do not have rights to that data,” she said. “Any company that wants to collect data from us or even our government can collect data from us,” Kaiser said. “As much as they would like to buy and sell and trade that use it for whatever purposes without our explicit opt-in.” Kaiser said she started working with data to help politicians push their messages in high school and went on to work for political candidates such as Howard Hughes and later former President Barack Obama for both his senatorial and presidential race. Kaiser helped Obama build his social media presence by creating strategies to collect data on voters. A Cambridge Analytica whistleblower, who helped expose how the consulting firm collected users’ Facebook data to create psychological profiles for clients such as President Trump’s 2016 general election campaign, spoke to more than 50 students in the Geoffrey Cowan Forum Thursday about how social media platforms gather and use personal data. Mittie Golding, a senior majoring in cinema and media studies, said she learned about Kaiser’s work when she watched “The Great Hack” in a School of Cinematic Arts class this semester. She said Kaiser’s talk gave her a new perspective on data collection and tech companies.
Sunday’s win over Penn State is the first 5-set victory Wisconsin experienced all season. It was also the Badgers’ first win over the Nittany Lions since 2006.[/media-credit]To be the best, you have to beat the best – and the Wisconsin women’s volleyball team did just that Sunday.The Badgers (14-12, 6-8) knocked off defending four-time national champion No. 6 Penn State (17-6, 11-3) at the Field House in five sets, 26-24, 25-19, 32-34, 14-25, 15-12.Sunday afternoon’s match resembled more of a boxing match than a volleyball contest, as Wisconsin and Penn State exchanged blow after blow on the court in one of the hardest fought and most exciting matches of the season, featuring 32 tied scores and 12 lead changes. Wisconsin beat Penn State for the first time since 2006 and won for the first time in five sets all season.“That was a great win for our program in a lot of ways,” head coach Pete Waite said. “We saw some very good ball on our side of the net Friday against Ohio State in the first set, but we didn’t sustain that. This time we sustained it.”Helping in large part to sustain that performance was junior Alexis Mitchell, who fought admirably against Penn State’s gigantic front line, as the middle blocker totaled 10 kills and seven blocks against one of the nation’s best squads.“I’m still in shock,” junior Alexis Mitchell said. “It’s just great to win like that, especially after letting them come back. We felt a little bit down, but we dug deep and pulled it out in the fifth set. It was a great game to play and be a part of.”Right off the bat, it was a tight one. In an opening set that had seven tied scores and two lead changes, the Badgers came back after trailing for a majority of the set. Down 17-14, Wisconsin used a combination of Penn State attack errors, blocks and several strong kills from the front line to down Penn State.In the opening set, the Badgers hit a lower percentage than the Nittany Lions, as Penn State outhit Wisconsin .250 to .182. However, the Badgers benefited nicely from five Nittany Lion service errors, as Penn State ultimately committed 13 on the day compared to Wisconsin’s three.“A big stat for me in the match was the service errors,” Waite said. “It should make the players feel good that [serve-receive] came together when it needed to.”However, after a Badger win in the second set it looked like the wheels might fall off, as the Nittany Lions took the third and fourth sets. The Badgers had numerous opportunities to complete the sweep in the third set, since the team had the Nittany Lions at match point five separate times in extra points. But momentum looked to be shifting to Penn State, especially after Wisconsin dropped the fourth set 14-25.But the Badgers finished what they started in the fifth and final set – thanks in large part to a key 7-2 run that helped break a 2-2 tie. The final point of the set and the match came on a kill by junior Bailey Reshel, bringing a thunderous roar from the home crowd and a jubilant team celebration onto the floor.“I think we knew after the fourth set we needed to make a change,” sophomore Annemarie Hickey said. “All of us wanted to win really bad; we’ve just been really sick of losing. We talked all week about playing for our team, and I think we really came together as a team that game.”It was an impressive victory for Wisconsin, considering the team was coming off arguably its most disappointing loss of the season. Friday night at home against No. 22 Ohio State was a completely different affair, as Wisconsin looked terrific in the first set but faded fast, falling in four sets, 20-25, 25-20, 25-18, 25-21.Wisconsin hit its second-lowest hitting percentage of the season, as the Badgers posted a measly .098 ratio (44 kills, 30 errors, 143 attempts). After Friday, it looked like the Badgers might be losing grips on their NCAA tournament hopes, but the Badgers showed a giant burst of life by responding from a disappointing loss in the biggest way possible.“We really found a way as a team – everyone on the bench and the court – to pull through and get this game,” Mitchell said. “Five set games so far this season haven’t gone our way, so we really wanted to get back on track. This was a great win for us and a great confidence builder going into facing Michigan and Michigan State next weekend because we know what they’re capable of, but now we know what we’re capable of.”