Jamaica will be the only Caribbean country to host one of world football’s most prestigious trophies, the UEFA Champions League Trophy, which will be presented in an official four day tour by Heineken from March 20 to 23. The exciting affair is set for stops in parishes across the island including Kingston, Clarendon, St Ann and St James. Heineken and its partners say that they are hoping to treat the public to what they describe as an ultimate fan experience. Heineken Brand Manager, Suwannee Stewart, told The Gleaner that The Heineken UEFA Champion League Trophy Tour will be an exciting fan powered tour, with Jamaicans set to be thrilled. “This means our fans tell us what they want, and we deliver,” he said. “Heineken International decided that this year, Jamaica would be the first stop on the Global Trophy Tour. For us, that means we start the race and you know how we Jamaicans get when it comes to sports,” reasoned Stewart. Stewart implores fans and consumers across the island to get involved, and salute the trophy. “We are also bringing an international superstar in the history of the UEFA Champion League; a star baller, and a great guy, who Jamaicans will love, from the moment he steps foot on Jamaican soil,” the brand manager revealed. VIP EXPERIENCE According to Stewart, Heineken has reached out to the Jamaica Football Federation’s (JFF) Captain Horace Burrell to have the JFF be a part of the experience. “We also extend the invite to the PLCA (Premier League Clubs Association), with whom we work closely in the local Red Stripe Premier League. We are inviting the heads of the top Clubs in the League to be a part of the VIP experience, and we carefully selected venues that we knew would connect with local football fans,” he explained. Following the Jamaican tour, other countries set to receive the trophy include; Panama, Colombia, Egypt, India and Vietnam.
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