hot pot franchise stores need to pay attention to what the main points? Hot pot is a lot of entrepreneurs venture capital investment projects, but also the existence of unlimited business opportunities, the achievements of many entrepreneurs dream, let us learn more about the following.
(a), Division requirements:
1, the operating varieties, drinks and beverages, service level, business hours, traffic conditions and other aspects of the right to grasp for the comparison of their brands can enter the market.
2, with maneuverability. If the market results and their human resources, such as not matching, to achieve business objectives, must give up, re division of market position.
3, with no chaos. After the market division, as long as the actual situation, it is bold to open up, develop long-term plans to occupy the market.
1, location: the regional characteristics of the hot pot restaurant has a greater impact on its operation, to fully understand the geographical factors of hot pot. Unified region, different shops and pots of goods to serve different consumer groups; and unified store and pot products to different regions will change.
2, population classification: affected by people’s living, cultural, religious, ethnic and other factors, there is a difference in consumption of hot pot, different varieties, grades, purposes are different. Different levels of consumer groups, grade, variety requirements are also different.
3, customer segmentation: in addition to consider the customer’s occupation, income, etc., but also analyze the idea of thrift is the traditional type, affordable, trendy impulse, luxury is still publicity and so on, in order to achieve tangible results.
4, will be divided into customer behavior: regulars and guests, individual, new customers, and this Hot pot shop Hot pot quality, service level, customer trust and so on.
(1), Hot pot analysis of market positioning, has a different scale:
1, according to the grade points: high, medium and low-grade, or luxury stores, specialty stores, public stores, self-service stores, etc..
2, according to the function of points: characteristics of hot pot, hot pot, hot pot, hot pot, etc..
3, according to the source points: hot pot, Mongolia hot pot, court hot pot, hot pot, etc..
4, according to the operating points: brand hot pot, restaurant hot pot, self-service hot pot, hot pot, etc..
first according to these standards, with its own characteristics, to choose their own products.
(two), price positioning, one of the important factors that affect the operation, in other conditions are ripe, price is the deciding factor:
1, a high-low junction Justice: in the early opening, to recommend