any one of the shops will encounter numerous individual, how to turn these into the store back to the customer, which is almost any one of the owners are thinking about the problem. So, how did Li Xiuxia do it? Let’s get to know each other. I was a laid-off workers, in 2011 began to open shop to do business, because there is not enough money to rent a house in the center of the county expensive, I lived in the vicinity of their own homes opened a more than and 20 square meters of shops.
store has just opened, and I had not imagined so optimistic, living always love to young people in the area of large shopping malls – the county issued a letter to buy daily necessities shopping mall, and some of the elderly has become another shop patrons, I shop business is very quiet, at the beginning of the two June, I shop to pay rent to the operating income. This can make me anxious, but I am not willing to admit defeat, I secretly determined to enliven the business.
at that time coincides with the summer, I noticed that not far from the new road and kindergarten primary school gate, every day at noon there will be a lot of parents gathered at the door waiting to pick up the child. In order not to let the child, parents often choose to go out early and wait for children. Summer noon, the sun is the most toxic, so parents in the scorching sun under the sun. Soon after, see this situation, I will take a big awning in his shop door, for parents of children who enjoy.
since there is a big arbor, my business was much better than before, parents in the shade but also to shop around, I ask what the price, buy a carton of cigarettes, some parents simply let their children after school came to my shop to find them, and then left to give the child to buy some drinks, mineral water, bread and other goods, the turnover of shops I suddenly improved a lot.
in order to better gather popularity, to retain these customers, my shop also installed a warm and cold air conditioning, but also free supply of water, providing a pump, etc.. Because the shop is most tourists meet the child’s mother and a school teacher, I specialized teachers regularly held a special day, on Friday for other promotional activities, give preferential incentives to shoppers, the store also prepared to give children candy, the children won’t make any noise while eating sweets, scattered mothers attention.
gradually, these "fit" has become a repeat of my shop, even in the holidays, many parents will take the children to my store to buy things. There is a northeastern accent sister character simple straightforward, every day to pick up the kids, and I have to talk a few words, she saw my shop also ran to the store to buy cigarettes, "yellow plum" cigarette often, every time to buy 35, a large truck with her, her husband perennial driving up the goods transport to run along the way, cannot do without refreshing smoking.
northeast sister said: "see you so and"