Abstract: since 2015, many O2O project is also tragic fall, the bubble burst; but as the depth of fusion and Internet plus business, O2O will not end, but the transition from the O2O implementation of the traditional business enterprise as the protagonist, "thinking and practice of the store + mobile phone" as the main line.
in 2016, frequent online "O2O death list", some have donated a O2O project in which. As investors led by the famous Xue Manzi community in 001, Allen Lin founded by singer rice ye, multi point Dmall online supermarket also broke out, founder of turn by investors to offer commercial Wumart insider. Today, the survival rate of O2O innovation projects only 1%, the industry should be able to reach consensus.
is what makes O2O become the business of the rare "black hole", let countless entrepreneurs is scarred, but never?
a, O2O tuyere
traditional enterprise net has not been good, to sum up in a word: with the lack of Internet genes, the lack of funds to support force, new business and existing business not compatible with other strictures. But the mobile Internet is different from the PC Internet, O2O is not a pure electricity supplier, the traditional enterprise is holding an unprecedented opportunity and advantages to carry out O2O Innovation:
1, O2O innovation internal power
With the help of
Internet plus enterprise reform, industrial upgrading, is the popular sentiment, at the same time for reflection and exploration represent the general trend, O2O business model also has a clear result:
1) have been successful innovations in the traditional business enterprise O2O is in the existing customers accumulate, store operating outlets, procurement and supply chain scale, ERP information system foundation, will undoubtedly have a richly endowed by nature advantage;
2) the establishment of small and beautiful O2O mode: compared with the Jingdong, Meida home reputation, covering the whole country, the whole category of the O2O platform, the traditional business enterprise O2O clearly focused upon itself at the regional, industry and product category, to segment the docking to avoid the broken segments, across the board created by the expansion of capital the pressure and risk management, and corresponds to the new economic well-known media people Luo Zhenyu "the future of the business model will be a small but beautiful logic" point of view;
3) preliminary net success: traditional commercial enterprises have been more or less "net", a typical form of self construction of WeChat public, to carry out online communication with customers, reputation, or join Meida platform, try online sales, so as to the overall development of O2O independent management experience, wheted team also opened the mystery of O2O.
2, O2O innovative external power
Internet plus become the national industrial policy, and all kinds of favorable conditions have become.