in the process of development, facing the fierce competition, and the globalization of economy pattern, want to gain a foothold in the market, want to have a world of their own in the domestic market, to conform with the international market. For traditional enterprises, we must actively carry out transformation and upgrading, in order to meet the current development needs, in order to keep up with the pace of the times, can not be eliminated by society. So, how to promote the transformation and upgrading of Zigong lantern industry?
(1) ramming base construction. To speed up the construction of the cultural and Creative Industrial Park in China’s Lantern Town, the park will be built into a collection of color production and development, cultural education and leisure tourism in one of the characteristics of cultural tourism and national 5A scenic spots. Strive to 2020, to attract color companies, cultural institutions, such as lantern 400 settled in the park, the annual output value of 5 billion yuan.
(2) focus on brand building. The establishment of the lantern industry associations, the lantern industry alliance, to build the quality of cultural exports of color demonstration zone, to strengthen the standardization of color industry, cluster management, strengthen the Zigong lantern brand.
(3) to expand export trade. The lantern guide enterprises to seize the opportunity, "The Belt and Road" by participating in the festival activities, folk activities of foreign trade and cultural exchange activities, to further expand overseas markets in Southeast Asia, Central Asia and other places. Strive to 2020, the city’s annual output value of foreign trade color $180 million.
(4) to strengthen talent support. The design and the establishment of cultural studies through the lantern, the government set up the stage, the universities, science and technology service institutions involved in the way of cultivating lantern high-end talent, build a high quality, professional, reasonable structure, adapt to the development of the city lights industry personnel. Currently, the city has a total of more than 8000 kinds of Lantern technical personnel, the leading enterprises of the 6 lights and Sichuan Normal University, Sichuan University of Science and Engineering and other colleges and universities signed a contract for personnel training.
reported by the above, we can see that in order to promote the transformation and upgrading of Zigong lantern industry, to take measures in four aspects including: focus on the consolidation of base construction, brand building, expanding export trade, strengthen personnel support. Perfect measures, reasonable planning, can effectively promote the local economic development.