Ma Yun’s rookie network may have made several key strategic errors

self storage let rookie lost the unified rules of warehousing industry an opportunity in Jingdong to take, Suning in take, take place in the SF Debon, COSCO International in deep take, tens of thousands of acres and the sum of the rookie other than just pale into insignificance by comparison. Low price and other logistics companies to form a competitive relationship in terms of warehousing, thus losing the opportunity to establish a national warehousing industry rules of the game, which is a major strategic rookie mistake.

 

note: Recently, the vice president of rookie network wunglin in Beijing detailed interpretation of the rookie strategy, through nearly two years of effort, rookie network has basically completed the construction of a nationwide logistics network. This seemingly Ali logistics division of a customer service summary, but announced a Ma said to use ten years to complete the great ideal, with less than two years has been basically completed. So we look at these two years to do what rookie? How exactly is basically built this great ideal of it?

recently, vice president of rookie network wunglin in Beijing detailed interpretation of the rookie strategy, one is published for the first time, wunglin explained that currently rookie post has developed 20 thousand outlets. Rookie and published data, Taobao, Tmall, Juhuasuan and other major online shopping platform, express orders accounted for more than 65% of the national total, about 23% of the orders can be delivered within 48 hours, the next day 1/8 rural package.

Wan Lin said that through nearly two years of effort, the rookie network has been basically completed a nationwide logistics network. This seemingly Ali logistics division of a customer service summary, but announced a Ma said to use ten years to complete the great ideal, with less than two years has been basically completed. Let us look back at Ma said at the time, to see what happened, Ma said,

"we have a bold idea is to build Chinese intelligent backbone network, it is an ideal project, so that the whole city China 2000 to 24 hours in any one place, as long as you are shopping online, 24 hours of goods would be sent to your home, this is a great ideal, we feel that this is a a national project."

Imagine a picture of the future Ma

scene, Ali electricity supplier mastered most of the user behavior data, but the user data is not in the hands of the non Ali Ali, a widely used by all the electricity supplier’s open public logistics platform, Ali can of all user data analysis, can know the situation of supply and demand of different products in each region, pre arranged logistics company will be placed in the vicinity of the warehouse goods buyers, orders directly from your home in the vicinity of the depot in shipment. Thus completed Ma as long as you go shopping online, 24 hours of goods must be sent to your home, the great ideal.

So

will become the brain China all rookie logistics company, this is Ma Yun said the United States and Japan have no great ideal, not only improves the efficiency of the whole society, but also the lifeblood of rookie control the next generation of electricity.

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