at the present stage, the financial crisis caused the global economic downturn, at this time, and became a lot of small and medium-sized enterprises have no choice; in order to reduce costs, many small and medium-sized enterprises start to seek for a low cost marketing road. In the past, small and medium-sized enterprises rely more on the line of the exhibition, printed journals, marketing staff for product promotion, with small and medium-sized enterprise informatization process forward, relying on the network promotion network marketing is increasingly becoming the choice of small and medium-sized enterprises. Each channel of network marketing in small and medium-sized enterprises will choose more third party B2B network promotion platform and search engine to provide packaged IT information and business services for it; according to iResearch data show that in the third party on the B2B network platform for the promotion of the network marketing costs increased from 0.5% in 2002 to about 8% in 2008, is expected to the next few years this proportion will continue to rise, 2012 will reach 11.5%. To this end, small and medium enterprises in the network promotion platform, it is necessary to have a detailed understanding of the characteristics and advantages and disadvantages of China’s mainstream network promotion platform.
search engine promotion is the most popular medium and small enterprises are the most effective means of promotion. In international trade using the mainstream search engines are Google, MSN, Yahoo, AOL etc., are small and medium-sized network promotion in Google as an example, Google is the world’s most famous search engines, traffic and business roles is very large; in the Google rankings, must understand the following three points: 1 in the left side of the Google rankings are ranked in the right side of the Google (Google ADWords). The left side of the Google Ranking Ranking is pure natural law, it depends on the traffic and page optimization of the rankings, not affected by any price factors; so Google content is always on the left side of the latest information, so in order to have access to the world’s largest, but also a lot of people love the Google reason. The right side of the Google ranking (Google ADWords) is a pay per click, click a button a fee, as long as you have an international credit card can do the ad directly on the right side of the Google, whose price is high with the row in front. Unfortunately, the click rate is very poor, about 5% ~ 6%, at present a lot of network promotion company said to help you achieve the Google ranking is in the right side of the Google rankings. Is the key word in Chinese Google ranking or English product keywords ranking on Google; is your company’s Web site or based on the Internet company’s two domain name of the company’s home page on the Google rankings. In general, foreign buyers to purchase goods will be through two ways: through well-known foreign search engines such as Google, MSN, Yahoo, AOL and other input keywords to search.
through a large B2B business platform such as Alibaba, GlobalSources, made-in>