The role of behavioral economics in website operation

behavioral economics is not an empty gimmick, she is closely related to our daily lives, as well as the use of the site has an invaluable role in the operation. Pay attention to the user experience in the Internet today, often the details determine success or failure. In the process of using some of the principles of behavioral economics, there is no empty explanation, there are only a few common cases, in order to be more practical.

today talk about the site in the process of communication with the user should pay attention to some of the details.

first, if there is a lot of good news, you have to tell people apart.

for example: spotlight dedecms upcoming release of version 2007, if there is no advance preheating, direct release. You may not notice her exquisite template, and will not notice her grasp of detail. After a few days a preview version, a few days a leaked version of the kind of hope that everyone has mobilized. Did not see a few people because of the release of the delay and leave, but every day concerned about the dynamics of the official.

two, if there are a lot of bad news, you have to come up and tell others.

had a website and I almost, almost the size of the content, the closest member when only more than 40 thousand, but she is good at communicate with members, have less capital, small bandwidth, access is slow and many small sites are faced with the problem, but she with a common DDoS attack event, a a series of problems how to operate their own website, hard problems how difficult are set out. In addition to winning a lot of praise and more attention, the success of the acquisition of the cost of buying a server. In the 02 years to charge the user and the server is still a dream to buy a lot of webmaster, she stood out. After several years of development (I was only 05 years before the server) the maximum number of members of the two sites difference of about 300000.

three, if you have a big good news and a little bad news you have to tell others.

this is the little bad news may not be so important, for example, when the program released is often said that we are about to release the long-awaited XX program, although after a lot of tests internally, but small bug is inevitable, I hope you valuable advice… At this time we will be happy to accept, do not need more professional test everyone to download the hard test. For example my site often due to high volume of traffic and not the normal access, then buy a server, this should be a great good news, but that is not to buy two, telecommunications access point problem is solved in a few days, I don’t think there is a lot of people click on the mind. If you publish a program that claims to be perfect today, just a few days after the release of an emergency security update, the image may be greatly reduced.

four, if you have a big bad news and a little good news, you have to tell someone apart.

, for example, is the most common problem when the web site