I horse: JDB and good sound cooperation, more is by an investor’s identity in the "Nurturing" voice of the program, and the program itself permanently bound, with a "authentic good herbal tea, authentic good voice, let JDB and good sound become a" common body "when it comes to good voice, jiaduobao will mention JDB good voice, will.
how to step by step to continue to explore and maximize the marketing value of
in the FMCG industry, entertainment marketing is a short period of time to establish brand awareness and maintain lasting reputation and loyalty is one of the most effective means, but the achievement show a brand of rare cases, in 2005, Super Girls sponsored MengNiu yoghourt with great success, again through entertainment marketing brand success that is, jiaduobao.
but jiaduobao is taking a different from the traditional way of entertainment marketing. Jiaduobao with good sound cooperation, more is to an investor’s identity in the "Nurturing" voice of the program, and the program itself permanently bound, with a "authentic good herbal tea, authentic good voice, let JDB and good sound become a" symbiotic "- speaking voice, will jiaduobao; JDB good voice will be mentioned. To some extent, "jiaduobao The Voice of China" has become a new brand.
in this marketing thinking under the guidance of jiaduobao with good sound cooperation, is a progressive process: brand and show binding, equated in the minds of consumers in both; cultivate good voice, to expand its scope and influence coverage, build its iconic symbol V – shaped logo; finally, the use of "symbiotic relationship" between the brand and the program, the symbol of the V program logo was introduced into the brand packaging, but also to the brand to inject new meaning.
therefore, the voice enters its third year, JDB marketing strategy, is divided into two main lines: cultivate good sound + own voice. On the one hand, continue to launch for good sound JDB good voice on the eve of jiaduobao "sorry" posters both ridicule another TV program, but also to do publicity for the good voice. Banner, create momentum, good sound bigger; on the other hand, return to the product, good sound V shaped mark on the tank, relying on the logo, to create the concept of "life V moment, around the topic of the concept of manufacturing line, and ultimately lead to consumption.
in this strategy, jiaduobao two marketing thinking the most worthy of recognition:
A: Although there has been a The Voice of China in the first quarter, but the jiaduobao did not rush "overdraft" program value, to maximize short-term profits, but to "nurture" and "investment" mentality, with the show, Zhejiang TV producers Canxing cooperation, will focus on "good voice" bigger.
second: with the variety of reality show brought about by the ratings and "topic tipping point" to create the brand and the program extends the topic, the extension of contact; and through the consumer