Arrested Development season 4 Netflixs execution was flawless

first_imgThere has been more than a couple of people excited about the release of the fourth season of Arrested Development. For those who have enjoyed the show so far, Netflix’s new “semi-original” series is everything we could have hoped for.When Netflix announced that the company was going to begin original programming, the internet immediately produced a series of requests to resurrect television shows that were cancelled before their time. Some wanted to see another season of Firefly, while others were hoping Futurama would find a more permanent home. Finally, the announcement came down that Arrested Development would see a fourth season exclusively on Netflix. There’s been a lot of hype, and a considerable amount of nervous hand wringing after the not-so-great Hemlock Grove, but at long last AD is here.First off, it’s clear that Netflix doing a sufficient amount of promotion for Arrested Development. When the company released their first homegrown show, Lilyhammer, it was difficult to find and it wasn’t made clear that the show was new or made by Netflix. The company got better with House of Cards and Hemlock Grove though, and promoted both internally and externally.With Arrested Development Netflix went all out — Bluth Banana Stands  were put in public places and prime real estate announcing the show popped up all over the Netflix.com and its apps. There was no way the public, let alone Netflix subscribers, were going to be unaware of the show’s release.Like everything else released by Netflix, the entirety of season four was made available at once. When the clock struck midnight this past Sunday, Netflix flipped the switch and sat at the ready while tens of thousands of simultaneous streams began watching. All of the characters you remember from the show, and a few new faces show up to walk you through a whole new season. Instead of picking up immediately after the last episode of season three, there’s a bit of exciting confusion as it appears Michael Bluth’s life has all but fallen apart. The episode even starts by explaining that this is “Michael’s Arrested Development” in what will become a new theme for the season.Director Mitchell Hurwitz has put together a season that is uniquely suited to the Netflix crowd. In fact, it’s likely that this season would be poorly received in a traditional weekly release, due to how many subtle tie-ins and running gags there are. If you absorb the show all at once (or, more reasonably, over the course of a week or two) the season is an exciting ride through the perspectives of each major character. Hurwitz took advantage of what he knew about Netflix user habits, and made a season tailored to that audience.Like the rest of the show, this season of AD isn’t afraid to make fun of itself. There’s a watermark in flashbacks labeled “Showstealer Pro – Trial Edition” (see above), as well as a modified opening explanation that reminds the viewer that the show was cancelled and is now back. Many people find these constant jabs amusing, while others have mentioned how it gets tired after few episodes. Provided the show makes it to season five, I doubt it will be quite so heavily paraded in the future.Season four features plenty of the humor you’ve come to appreciate as a fan of the series, though after five episodes in I realized G.O.B. had yet to call anyone a chicken. Even so, the story has progressed without removing any of the elements that made it so great in the first place. All of the characters maintain their classic attitudes while facing their personal dilemmas in new ways. There’s even some new backstory featuring a young George Sr. and Lucille that will give some a new excuse to go back and re-watch some of the original episodes for new laughs.All in all, if you’re a fan of Arrested Development, and you’re used to consuming shows rapidly on Netflix, this new season is a great addition to the series. Here’s hoping for a fifth season, as well as more televisions shows that take advantage of this format to produce a tailored experience.last_img read more

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