A story about good marketing

first_imgPeople LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’t tell a story to keep the audience engaged.  People as me all the time “how do I make my marketing successful?” One large ingredient is finding the stories. Erin Brokovich, Remember the Titans, Pursuit of Happyness, The Blind Side…these are all movies built around a story.  Remember the Titans isn’t a football movie. It is a movie about how a high school football team overcame racial prejudice and changed an entire town in the process.  A Beautiful Mind is not about a man who won the Nobel Prize. It is about a math prodigy who learned to live with mental illness in order to keep his family and his career.There are stories happening EVERY DAY in your credit union. We see them as auto loans, home mortgages, checking accounts, and other services. But, to our members, they are getting the minivan for their family road trips, their dream homes, and we are helping them on that path by providing them affordable banking services with our own personal touch.Want your marketing to stand out?  Find the stories in your credit union.Your members have stories to tell. Our recent collaboration with Andy Janning was all about magnifying the stories of an urban credit union in Indiana by photographing its members and hearing how the credit union has helped them through the years. It was the most powerful project to date in my career and I am excited to see this project continue to unfold and catch fire. I say this all the time, but I believe that credit unions have THE best brand story of any industry ANYWHERE. Why? Because we do what the big banks do, but we do it with heart and soul with our members at the forefront of every decision we make. And we do it because we care. We aren’t in it for the money. If we get good as an industry about providing a platform for our members to tell their stories about how their credit union has specifically made a difference in their lives, and people like those people see those stories, they will identify with those stories. They will share those stories. They will tell their own stories. That is what good marketing is all about. 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Detailslast_img read more

Fort Pierce man accused of shooting neighbor’s 2 dogs

first_imgA 62-year-old Fort Pierce man is accused of shooting his neighbor’s two dogs, killing one of them and seriously injuring another.Police arrested Jorge Rosado on Friday after officers were called to the 1700 block of North 15th Street.Police say when they arrived they found two dogs had been shot and were being taken to an animal hospital by their owner.The owners say Rosado was cursing and yelling from his fenced-in yard before shooting the two pit bull mixes multiple times “without provocation” as the dogs were outside his fence.One of the dogs died at the hospital and the other was seriously wounded.He was charged with two counts of animal cruelty and one count each of possession of a weapon or ammunition by a convicted felon and discharging a firearm in public or residential property.last_img read more

João Félix wins the 2019 Golden Boy award

first_imgImage Courtesy: Getty ImagesAdvertisement fazNBA Finals | Brooklyn Vsrop8Wingsuit rodeo📽Sindre Eh( IG: @_aubreyfisher @imraino ) znWould you ever consider trying this?😱4dexhbCan your students do this? 🌚bij8Roller skating! Powered by Firework João Félix has been blowing up in the European Football scene this year. The Portuguese wonderkid, who joined La Liga heavyweights Atlético Madrid this season, has nothing but praise from fans and pundits. Now thanks to his blistering performance, the youngster has been awarded the Golden Boy award.Advertisement Image Courtesy: Getty ImagesThe award, started in 2003, is given to the most impressive under 21 player in Europe, as nominated by various sports journalists. The first winner was the Netherlands star Rafael van der Vaart, and before Félix it was awarded to Matthijs de Ligt in 2018, the only defender to win the award yet.The young Portuguese international, who has appeared 4 times for the national team, beat out Jadon Sancho and Kai Havertz for the award.Advertisement “I am very proud”- Félix said in an interview.“It is the second time that a player from Atletico Madrid has won this award and I am happy.” he added. The first Rojiblanco to win the award was Sergio Agüero in 2007.Advertisement An SL Benfica youth product, Félix was promoted to the Benfica B senior team in 2016, two years prior to making his move to the primary team. He scored 15 goals for As Águias in the 2018-19 season, and was snatched up by Diego Simeone as a replacement for Antoine Griezmann, who swapped sides with FC Barcelona this year.The 20 year old arrived at the Spanish capital in July 2019, for a monumental transfer fee of €126 million, making him the third most expensive footballer ever. Advertisementlast_img read more

Brian Fallon Breaks New Ground with Solo Show at The Basie

first_imgBy Chris Rotolo |RED BANK – It all started a decade ago, one story beneath the pavement.With 250 entranced fanatics shoehorned into a New Brunswick basement lawfully fit for less than half that, Brian Fallon stood eye to eye with a reeling heat wave of humanity not even the frigid Hub City winds could pierce.Fallon and his band the Gaslight Anthem were just weeks removed from the release of “The ’59 Sound,” an impassioned intersection of soul, grit and heartland balladry that by summer’s end would launch the Red Bank native and his counterparts toward international reverence.Today the 38-year old Fallon is your not-so-average family man, wearing a prideful smile at his daughter’s swim practice.“It’s weird, because I walk around every day at the Home Depot, or at my kids’ soccer practice; and people will be really excited to see me. And It’s like, ‘I’m just looking for a refrigerator filter,’” Fallon said with a laugh. “It hasn’t infiltrated my brain yet that there’s an outside influence of this music that carries on after the show is over. It’s a special thing, and I don’t take that for granted.”On Friday, Oct. 5, Fallon will kick off a solo tour, a jaunt around the states he will share with lauded Hold Steady leader Craig Finn, at his hometown haunt The Count Basie Center for the Arts.For the first time Fallon will take the stage not as a frontman, but as the only man: a single voice under a white-hot spotlight with his heart laid bare for all to see.“The nerves are never totally gone, because there’s always something in you being tested every time you go out. But after a while, you get used to certain things, and you sort of know what to expect,” Fallon said.Though the anniversary of “The ’59 Sound” is still looming, Fallon said The Gaslight Anthem’s coinciding celebratory mini-tour, which wrapped in August with a weekend run at the Stone Pony Summer Stage, closed that chapter of his musical career, while Friday evening at The Basie will be the first blank page in a brand new one.“After all the dust has settled in my life, and as I’m getting older, I’m seeing that you go through phases, and this feels like the next phase for me. It’s something I’ve never really done before and I’m thrilled and afraid at the same time.”“I feel like I can ground myself again,” Fallon said of the solo run. These shows are important for me. I’ve always said that when I play a show it’s 50/50. It’s half for me and half for the audience. But I feel like that might not be the case here. I hope everyone enjoys the performance, but I gotta to do these shows for myself, to feel comfortable again.”Following a critically panned but commercially successful 2014 full-length effort, “Get Hurt,” composed of material inspired by the divorce of Fallon and his wife of 10-years, The Gaslight Anthem announced a hiatus in 2015, one that briefly ended earlier this summer.In the wake of that break, Fallon cut a pair of well-received solo records – “Painkillers” (2015) and “Sleepwalkers” (2018) – on which he explored his roots as a Central Jersey songwriter brought up on a mix of Motown staples, classic-rock royalty and ‘90s grunge-punk.It was during this stint Fallon said his solo path became clear.“I came to a place in my life where there wasn’t another choice, because any other option won’t let you feel like yourself. It would be disingenuous,” Fallon said of an internal emotional struggle that led to the band’s separation, and his current individual endeavor.“The only option is to follow this unknown path. And I have no idea if this is gonna work out, but that’s OK. Because that’s where you were when you first started.”Fallon said he jumped in with both feet back in January, when he delivered a poorly kept secret solo performance at The Basie, a trial run of sorts, before returning to the scene on Friday.He said he feels a special connection to the theater, a bond rooted in both musical and familial history.“When I was a kid living in Red Bank, my grandmother would tell me stories about shows she saw there, big band stuff and of course Count Basie. It’s a place that’s been in my life forever, and somewhere I always wanted to play.”Fallon also expanded on personal experiences he’s had at the venue, including a haunting showcase in November 2013, when the late Soundgarden founder Chris Cornell delivered a career-spanning performance in a similar solo setting, a display he said influenced him to make his own stand at The Basie.“I’ve been a Soundgarden fan for a long time, and that was a different animal,” Fallon said. “To see him up there by himself doing all these songs I’ve known forever; for me it added another layer to his personality and capability as a songwriter.”“That was a very special moment, and it made me realize that one day I wanted to do something like that. Just go up there and sit down with nothing to hide behind, and tell the stories of the songs and your life. You can share your soul with an audience, and without all the lights and sound it comes through much clearer.”Limited tickets for the event are still available at thebasie.org or by visiting The Count Basie Center for the Arts box office at 99 Monmouth St.last_img read more